1 hour
In traditional broadcasting, a programme is sent to the audience as one big bundle. Broadcasters, including the BBC, are experimenting with flexible media to create data-driven sports experiences, interactive narratives, and more accessible programmes, to name a few.
Join us in this session:
- Context: Setting the scene for flexible media and how it works
- Market: Examples from Netflix, Amazon, YouTube … and the BBC!
- Demos of specialised stories, fact-heavy football, and adaptable adventures